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The Imperative of Employer Branding for CEOs

Introduction   Employer branding, or your employer value proposition, is one of the multitude of challenges that CEOs grapple with. In the dynamic landscape of modern business, your focus certainly must include all aspects of operational efficiency and financial...

How is your business different from your competitors?

Creating your market dominating position There is no such thing as a perfect business environment or a permanent strategy that would let a company stay on top forever. Some of the biggest challenges of entrepreneurship are the ever-changing trends that test your place...

The Truth about Goals, Habits, and Results in Business and Life

What is the problem with goals? Did you know that setting goals is frustrating and demotivating for most people? This causes a huge loss of productivity, innovation, profit, and growth potential for individuals and businesses alike. We see teams, departments, and...

How is your business different from your competitors?

Creating your market dominating position There is no such thing as a perfect business environment or a permanent strategy that would let a company stay on top forever. Some of the biggest challenges of entrepreneurship are the ever-changing trends that test your place...

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Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work...

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Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they...

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Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales...

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Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look...

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